GSW Advertising

Columbus, OH
Sep 2013 – Jan 2018

VP, Director of User Experience
Managed a world-class team of UX professionals with direct oversight of all digital tactics for our Fortune 100 clients. Provided a long-term vision for team success and defined best practices for user research, creative, and technical development. Fostered the adoption of Design Thinking and Agile methodologies to streamline our digital workflow. Worked hands-on to identify user and business needs to drive the conceptual and technical development of mobile apps, websites, and software.

GSW Advertising

Columbus, OH
Feb 2007 – Sep 2013

Associate Creative Director – Digital
Played a founding role in the creation of a 40-person internal digital design and development team. Utilized my skills as creative and technical manager to lead the end-to-end development of websites, apps, and interactive displays. Worked hands-on writing HTML, CSS, and Javascript, as well as leading team efforts for Information Architecture, Content Strategy, and User Experience. Designed and developed iPad application architecture used by sales teams around the globe.

Ryan Partnership

Columbus, OH
Sep 2001 – Feb 2007

Creative Director
Built an 18-person team of creative, production, and technical professionals for a rapidly growing promotional agency, including recruitment and hiring of staff, team leadership, concept, copy, and art direction, workflow management, budgeting and planning. Served as Creative Director for development of all collateral and merchandising for Chase bank, leading the development of brand standards and guidelines, and development of The One Box, a monthly merchandising guide. Oversaw creative development of promotional materials for Lean Cuisine and Stouffer’s brands including on-pack promotions and in-store displays.

Visionworks Design Associates

Columbus, OH
Apr 1991 – Sep 2001

Founder & Principal
Grew a freelance career into a successful 5-person graphic design studio serving local, regional and national clients. Responsibilities included all management functions, budgets and planning, hiring and supervision of staff, creative and art direction, project management, coordination of sales and marketing and copywriting. For 10 years, led in the development of national brand and packaging for Dearfoams® Slippers products, design and development of websites for CareWorks Technologies, as well as other local and regional clients.

Columbus College of Art & Design

Bachelor of Fine Arts, Cum Laude

Bill Michael Robinson, CSM

116 Heischman Avenue

Worthington, OH 43085

billmichaelrobinson@gmail.com

1 614 214 9480