One architecture for all brands

Eli Lilly supports a sales force in hundreds of countries around the world. Managing digital assets on such a scale can be a daunting challenge. Lilly was looking for a standard architecture that could be used for all of their global brands.

Maximize screen space for the brand

In selling situations, users consistently complain that the text is too small. The architecture reduces the interface elements to put more focus on the brand.

Tap to reveal the menu bar

Tap to reveal sub-menus

Tap to reveal additional content

Add interactivity to engage the customer and improve message retention

Customers spend more time with content when they can interact with it. Adding interactive content helped increase time of engagement and likelihood to purchase.

Animation is an engaging way to capture the customer’s imagination and deliver the sales message.

Tapping on the screen triggers a simulated injection.

The dosage changes as the customer moves their finger up or down.

The animation helps the customer see how many dosing pens are used over a period of time.

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