Bill Michael Robinson
UX + Creative Director
Let doctors interact virtually with experts
The Trulicity AR Experience lets conference attendees interact virtually with experts in their field. A simple pop-up menu lets them choose the topics they are most interested in or select from frequently asked questions.
Describe the experience first
These simplified user flows helped describe all aspects of the experience for the clients and stakeholders. We explored multiple options early in the process to get consensus on the best approach. The approach streamlined creative development and helped identify potential challenges early in the game.