Lilly | Disney Partnership

A global collaboration with a little Disney magic
Life can be difficult for children with type 1 diabetes. So Eli Lilly and Company partnered with Disney to provide these engaging and educational books to pediatricians around the globe to share with their patients.

This iPad app is used at trade shows to help share the magic of Disney with doctors and diabetes educators. The program has grown exponentially and books are available in more than 125 countries.

A magical interactive video
The centerpiece of the Lilly | Disney Partnership is an interactive 3D video designed by our UX and Creative teams. We created animated transitions for all of the screen states, then combined them into a seamless interface with a story book intro that transforms into a magical forest.

Click on the image to see the video!

A responsive site
We built this website to support the Lilly | Disney partnership. Patients can learn about the program, and healthcare professionals can order additional books through their local Eli Lilly representative.

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