Bill Michael Robinson
UX + Creative Director
Help patients around the globe take control of their treatment
In many countries around the world, restrictions on drug marketing prevent patients from learning about innovative new treatments.
This global campaign is designed to educate patients about new non-insulin treatments for diabetes.
Japanese Website
German Web Banners
Global success takes partnership
Partner agencies in Germany and Japan helped provide context for the situation in their countries. They helped facilitate research and user testing as the project progressed.
Communication is key to understanding
My team conducted extensive research to understand the environment in which the campaign would live.
Translating the idea
To work in all countries, the idea had to be simple, universal, and easy to translate across cultures. 3D animation made it possible for the concept to be localized by the global affiliates.
Video banners drive the campaign
30-sec video spots raise awareness and help overcome cultural barriers to encourage viewers to visit the site.
The website reinforces the benefits of the discussion guide builder
The home page educates viewers on the new, more convenient treatment options available to them. It also encourages them to explore the site and select topics to add to their discussion guide.
The discussion guide builder generates a PDF of selected topics
Users may select topics from a simple list or choose items as they browse the site. The site generates a PDF with their selected questions and space to take notes.